Former President Donald Trump has signed a groundbreaking new law targeting one of the most controversial and dangerous aspects of artificial intelligence. After years of supporting AI innovation throughout his second term, this move marks a significant shift in policy, specifically aimed at halting the rise of nonconsensual and illegal uses of AI-generated imagery. The legislation seeks to curb the production and spread of AI-generated “deepfakes,” particularly those that depict individuals in explicit or compromising scenarios without their consent.
The law comes amid growing concerns from lawmakers, privacy advocates, and tech experts about the misuse of AI to create nonconsensual intimate images, also known as NCII. These deepfakes often involve the digital superimposition of a person’s face onto explicit content, without their knowledge or approval. As image generation technology has rapidly evolved, these fakes have become increasingly convincing—and alarmingly accessible to the public.
“This is not about slowing down innovation,” Trump said during the signing ceremony. “It’s about protecting people—especially women and children—from being exploited by technology in the worst possible way.” The new law criminalizes the creation, distribution, and possession of nonconsensual AI-generated intimate images, with penalties including substantial fines and potential prison time. It also includes provisions for victims to seek legal recourse more easily.
Experts have applauded the decision as a much-needed response to a fast-moving issue that has outpaced current laws. While many countries have struggled to adapt legislation to the rapid rise of generative AI, this new law places the U.S. at the forefront of protecting individuals’ digital identities and personal dignity. It’s a decisive step in recognizing the human cost behind the misuse of powerful AI tools.
However, the law also raises questions about how enforcement will work, especially given the global and decentralized nature of the internet. Many deepfake images are circulated on anonymous forums and servers based overseas, making prosecution difficult. Still, supporters of the legislation believe it will act as a strong deterrent and give victims better tools to fight back.
As the capabilities of AI continue to expand, Trump’s latest move signals that the U.S. government is willing to draw a line when it comes to privacy and consent. The new law doesn’t hinder broader AI development, but it sends a clear message: technology must be used ethically and responsibly, especially when it involves real people and their reputations.
